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Elite Indian Athletes & Smart Brands Welcome Leading Australian Performance Nutrition Brand - ‘Musashi’ to the Expanding Indian Sports Nutrition Market

From Hockey-Rupinder Pal Singh, PR Sreejesh, Harmanpreet Singh, Hardik, and Jugraj Singh; From Wrestling-Amit Dhankar and from Cricket – Rahul Sharma was present on the occasion to show their support
Former Indian National Team coach Harendra Singh says Indian Hockey is thankful to Musashi and Smart Brands for supporting them over the years

With just a little less than a year to go for the quadrennial global sporting extravaganza – The Tokyo 2020 Summer Olympics, elite Indian athletes today welcomed the launch of leading Australian performance nutrition brand Musashi in India through their exclusive Indian partners Smart Brands.
Musashi holds a 32 year legacy in sports nutrition solutions, which are all informed sports tested for athletes, sportspersons and fitness enthusiasts. They have a vast range of tested for athletes’ high-end quality products from their 100% Whey protein to their newly added Plant Protein.
Present at the event were athletes from various sports fields including Rupinder Pal Singh, PR Sreejesh, Harmanpreet Singh,Hardik, Jugraj Singh, Amit Dhankar and Rahul Sharma, all of them extended their seal of approval saying, “We are here to show solidarity to Musashi and Smart Brands. We have been using their products since the beginning of our career and has helped us improve our game throughout the years.”
Smart Brands Products Pvt. Ltd has been fuelling Indian sports since 2005 with clientele ranging across various domains of sports like cricket, badminton, wrestling, hockey, tennis, and many other sports federations and academies.
Speaking at the launch Smart Brands Products CEO, Mr. Raj Makhija, said, "With the new FSSAI regulations for import of nutraceutical and health supplements in India now, we are proud and happy to be the exclusive partners of Musashi performance nutrition brand officially in India. There is a big gap in India for high end, quality and informed sport tested sports nutrition and finally with this partnership, the Indian athletes can have access to the products and tools to achieve their Olympic dreams and Sporting Dreams.”
PR Sreejesh, goalkeeper of Hockey India Men’s team, added “I am glad that Musashi has finally entered the Indian market. Their products has been my first choice and have helped me achieve many of my fitness goals. They have joined hands with Smart Brands which gives them a better reach in the Indian market. I am very happy that I got to be a part of this launch ceremony.”
Rupinder Pal Singh from the Indian Hockey Team further added, “I am thankful to Smart Brands for providing me with supplements. They have gone out of their way to help the Indian Hockey team. The products will now be easily available in India and it makes our life easier.”
Craig Kearney, CEO of Vitaco Health and Musashi, said “We are the largest protein-based sports nutrition brand in both Australia and New Zealand with about 30% share of the sports nutrition market. We are entering the Indian market as we firmly believe that India is becoming a growing nation in sports and we want to fuel the Indian athletes for Olympics, Commonwealth games and many other sporting events and add to India’s Sports and Fitness success story.”
Mark Morley, Senior Trade Commissioner and John Madew, Senior Trade & Investment Commissioner & General Manager South Asia who were present from the Australian Trade and Investment Commission said, “We are proud to be partnering with Musashi, a well-known Australian firm that has a reputation for clean, safe and reliable product for the sports industry. We welcome the launch of the product, and look forward to the future success of Australian brands in India”
Smart Brands will represent the Musashi brand to all health and fitness consumers across India via e-commerce, direct to consumer and organized retail across India.
About Musashi: Established in 1987, Musashi offers a full spectrum of sports nutrition solutions sourced from the highest quality ingredients. Driven by an obsession to innovate with scientifically supported and proven products, Musashi prides itself on strict quality control principles, assisting the performance needs of the elite to everyday athletes.
About Smart Brands India : Smart Brands Products Pvt Ltd, New Delhi, has been fuelling Indian athletes, sportspersons, sports teams, sports federations, academies, and more since its inception in 2005 . Recognized as the leading importer and exclusive representative of world class active nutrition and wellness brands from around the globe, to the Indian marketplace.
Smarts Brands clients include professional Indian Sports Teams, Clubs, Sports Academies, Olympic Athletes, sportspersons, fitness and wellness enthusiasts, as well as many elite TV and film celebrities across India.
Smart Nutrition is a division of Smart Brands, and, sports nutrition and wellness solutions in India that are all informed sport certified and compliant with FSSAI regulations. (KUCH BHI ENTERTAINMENT)

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Indian athletes welcome nutrition brand Musashi’s entry into India

Top Indian sportspersons has welcomed the launch of leading Australian performance nutrition brand Musashi in India.
The brand will enter the market through their Indian partners Smart Brands. Started in 1987, Musashi is a renowned name in sports nutrition.
Hockey stars Rupinder Pal Singh, PR Sreejesh, Harmanpreet Singh, Hardik, Jugraj Singh, wrestler Amit Dhankar and cricketer Rahul Sharma were present at the launch party.
“We are here to show solidarity to Musashi and Smart Brands. We have been using their products since the beginning of our career and has helped us improve our game throughout the years,” they said.
India is still a nascent market for sports nutrition and Sreejesh hoped Musashi’s entry will help reduce the void for high end, quality and informed sport tested sports nutrition.
“I am glad that Musashi has finally entered the Indian market. Their products has been my first choice and have helped me achieve many of my fitness goals,” Sreejesh said.
“The products will now be easily available in India and it makes our life easier,” Rupinder Pal Singh said. Former India hockey coach Harendra Singh said sports nutrition is essential for development in modern age.
(INSIDE SPORT)

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Australian performance nutrition brand Musashi enters India market

A number of ace Indian athletes across different disciplines have extended their seal of approval as leading Australian performance nutrition supplement brand Musashi entered the India market in association with Smart Brands.
Smart Brands will be Musashi’s exclusive partner in India.
Musashi holds a 32-year legacy in sports nutrition solutions, which are all informed sports tested for athletes, sportspersons and fitness enthusiasts. They have a vast range of tested for athletes’ high-end quality products from their 100% whey protein to their newly-added Plant Protein, which states a Press release.
Indian hockey team stars Rupinder Pal Singh, PR Sreejesh along with star women cricketer Harmanpreet Singh, ace drag-flicker from yesteryears Jugraj Singh, Amit Dhankar and Rahul Sharma attended the announcement event.
Speaking at the launch Smart Brands Products CEO Raj Makhija, said, “With the new FSSAI regulations for import of nutraceutical and health supplements in India now, we are proud and happy to be the exclusive partners of Musashi performance nutrition brand officially in India.
There is a big gap in India for high end, quality and informed sport tested sports nutrition and finally with this partnership, the Indian athletes can have access to the products and tools to achieve their Olympic dreams and Sporting Dreams.”
PR Sreejesh, the goalkeeper of Hockey India Men’s team, added “I am glad that Musashi has finally entered the Indian market. Their products have been my first choice and have helped me achieve many of my fitness goals. They have joined hands with Smart Brands which gives them a better reach in the Indian market. I am very happy that I got to be a part of this launch ceremony.”
Rupinder Pal Singh from the Indian Hockey Team further added, “I am thankful to Smart Brands for providing me with supplements. They have gone out of their way to help the Indian Hockey team. The products will now be easily available in India and it makes our life easier.”
Craig Kearney, CEO of Vitaco Health and Musashi, said “We are the largest protein-based sports nutrition brand in both Australia and New Zealand with about 30% share of the sports nutrition market. We are entering the Indian market as we firmly believe that India is becoming a growing nation in sports and we want to fuel the Indian athletes for Olympics, Commonwealth games and many other sporting events and add to India’s Sports and Fitness success story.”
Mark Morley, Senior Trade Commissioner and John Madew, Senior Trade & Investment Commissioner & General Manager South Asia who were present from the Australian Trade and Investment Commission said, “We are proud to be partnering with Musashi, a well-known Australian firm that has a reputation for clean, safe and reliable product for the sports industry. We welcome the launch of the product, and look forward to the future success of Australian brands in India”
Smart Brands will represent the Musashi brand to all health and fitness consumers across India via e-commerce, direct to consumer and organized retail across India. (INSIDE SPORT)

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‘Musashi’ Enters the Indian Sports Nutrition Market

With just a little less than a year to go for the quadrennial global sporting extravaganza – The Tokyo 2020 Summer Olympics, elite Indian athletes today welcomed the launch of leading Australian performance nutrition brand Musashi in India through their exclusive Indian partners Smart Brands.
Musashi holds a 32 year legacy in sports nutrition solutions, which are all informed sports tested for athletes, sportspersons and fitness enthusiasts. They have a vast range of tested for athletes’ high-end quality products from their 100% Whey protein to their newly added Plant Protein.
Present at the event were athletes from various sports fields including Rupinder Pal Singh, PR Sreejesh, Harmanpreet Singh,Hardik, Jugraj Singh and Amit Dhankar, all of them extended their seal of approval saying, “We are here to show solidarity to Musashi and Smart Brands. We have been using their products since the beginning of our career and has helped us improve our game throughout the years.” Smart Brands Products Pvt. Ltd has been fuelling Indian sports since 2005 with clientele ranging across various domains of sports like cricket, badminton, wrestling, hockey, tennis, and many other sports federations and academies.
Speaking at the launch Smart Brands Products CEO, Mr. Raj Makhija, said, “With the new FSSAI regulations for import of nutraceutical and health supplements in India now, we are proud and happy to be the exclusive partners of Musashi performance nutrition brand officially in India.
There is a big gap in India for high end, quality and informed sport tested sports nutrition and finally with this partnership, the Indian athletes can have access to the products and tools to achieve their Olympic dreams and Sporting Dreams.”
PR Sreejesh, goalkeeper of Hockey India Men’s team, added “I am glad that Musashi has finally entered the Indian market. Their products has been my first choice and have helped me achieve many of my fitness goals. They have joined hands with Smart Brands which gives them a better reach in the Indian market. I am very happy that I got to be a part of this launch ceremony.”
Craig Kearney, CEO of Vitaco Health and Musashi, said “We are the largest protein-based sports nutrition brand in both Australia and New Zealand with about 30% share of the sports nutrition market. We are entering the Indian market as we firmly believe that India is becoming a growing nation in sports and we want to fuel the Indian athletes for Olympics, Commonwealth games and many other sporting events and add to India’s Sports and Fitness success story.”
Mark Morley, Senior Trade Commissioner and John Madew, Senior Trade & Investment Commissioner & General Manager South Asia who were present from the Australian Trade and Investment Commission said, “We are proud to be partnering with Musashi, a well-known Australian firm that has a reputation for clean, safe and reliable product for the sports industry. We welcome the launch of the product, and look forward to the future success of Australian brands in India”
Smart Brands will represent the Musashi brand to all health and fitness consumers across India via e-commerce, direct to consumer and organized retail across India. (MEDIA INFOLINE)

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Australian Nutrition Brand Musashi Enters Indian Sports Market

Smart Brands Products has been fuelling Indian sports since 2005 with clientele ranging across various domains of sports like cricket, badminton, wrestling, hockey, tennis, and many other sports federations and academies.
With just a little less than a year to go for the quadrennial global sporting extravaganza – The Tokyo 2020 Summer Olympics, elite Indian athletes today welcomed the launch of leading Australian performance nutrition brand Musashi in India through their exclusive Indian partners Smart Brands.
Musashi holds a 32 year legacy in sports nutrition solutions, which are all informed sports tested for athletes, sportspersons and fitness enthusiasts. They have a vast range of tested for athletes’ high-end quality products from their 100% Whey protein to their newly added Plant Protein.
Present at the event were athletes from various sports fields including Rupinder Pal Singh, PR Sreejesh, Harmanpreet Singh,Hardik, Jugraj Singh and Amit Dhankar, all of them extended their seal of approval saying, “We are here to show solidarity to Musashi and Smart Brands. We have been using their products since the beginning of our career and has helped us improve our game throughout the years.”
Smart Brands Products has been fuelling Indian sports since 2005 with clientele ranging across various domains of sports like cricket, badminton, wrestling, hockey, tennis, and many other sports federations and academies.
Speaking at the launch Smart Brands Products CEO, Raj Makhija, said, "With the new FSSAI regulations for import of nutraceutical and health supplements in India now, we are proud and happy to be the exclusive partners of Musashi performance nutrition brand officially in India.
There is a big gap in India for high end, quality and informed sport tested sports nutrition and finally with this partnership, the Indian athletes can have access to the products and tools to achieve their Olympic dreams and Sporting Dreams.”
PRSreejesh, goalkeeper of Hockey India Men’s team, added “I am glad that Musashi has finally entered the Indian market. Their products has been my first choice and have helped me achieve many of my fitness goals. They have joined hands with Smart Brands which gives them a better reach in the Indian market. I am very happy that I got to be a part of this launch ceremony.”
Craig Kearney, CEO of Vitaco Health and Musashi, said “We are the largest protein-based sports nutrition brand in both Australia and New Zealand with about 30% share of the sports nutrition market. We are entering the Indian market as we firmly believe that India is becoming a growing nation in sports and we want to fuel the Indian athletes for Olympics, Commonwealth games and many other sporting events and add to India’s Sports and Fitness success story.”
Mark Morley, Senior Trade Commissioner and John Madew, Senior Trade & Investment Commissioner & General Manager South Asia who were present from the Australian Trade and Investment Commission said, “We are proud to be partnering with Musashi, a well-known Australian firm that has a reputation for clean, safe and reliable product for the sports industry. We welcome the launch of the product, and look forward to the future success of Australian brands in India”
Smart Brands will represent the Musashi brand to all health and fitness consumers across India via e-commerce, direct to consumer and organized retail across India. (BW BUSINESSWORLD)

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ऑस्ट्रेलिया के मशहूर स्पोर्ट्स न्यूट्रिशन मुसाशी ने भारत में रखा कदम

मुसाशी ने भारत के विशाल खेल बाजार में अपनी मजबूत जगह बनाने के उद्देश्य के साथ दिग्गज भारतीय एथलीटों की उपस्थिति में गुरूवार को भारत में अपना कदम रख दिया।
ऑस्ट्रेलिया के मशहूर स्पोर्ट्स न्यूट्रिशन मुसाशी ने भारत के विशाल खेल बाजार में अपनी मजबूत जगह बनाने के उद्देश्य के साथ दिग्गज भारतीय एथलीटों की उपस्थिति में गुरूवार को भारत में अपना कदम रख दिया।
टोक्यो में 2020 में होने वाले ओलम्पिक खेलों में बस एक साल से भी कम का समय रह गया है और ऐसे समय में मुसाशी ने भारतीय बाजार उतरने की घोषणा की। राजधानी स्थित ऑस्ट्रेलियाई उच्चायोग में आयोजित एक कार्यक्रम में यह घोषणा की गयी। मुसाशी पिछले 30 वर्षों से अधिक समय से ऑस्ट्रेलिया और न्यूजीलैंड का नंबर एक स्पोर्ट्स न्यूट्रिशन ब्रांड है। इस अवसर भारतीय गोलकीपर पीआर श्रीजेश, ड्रैग फ्लिकर रुपिंदर पाल सिंह, हरमनप्रीत सिंह और हार्दिक, कुश्ती से अमित धनखड़, क्रिकेटर राहुल शर्मा और पूर्व हॉकी खिलाड़ी जुगराज सिंह तथा भारतीय जूनियर हॉकी टीम को विश्व चैंपियन बनाने वाले कोच हरेंद्र सिंह मौजूद थे। इन खिलाड़ियों ने कहा, “हम मुसाशी और स्मार्ट ब्रांड्स के प्रति एकजुटता दिखाने के लिए यहां हैं। हम अपने करियर की शुरुआत से ही उनके उत्पादों का उपयोग कर रहे हैं और हमें अपने खेल को बेहतर बनाने में इनसे मदद मिली है।”
स्मार्ट ब्रांड्स प्रोडक्ट्स प्राइवेट लिमिटेड 2005 से भारतीय खेलों के विभिन्न क्षेत्रों को बढ़ावा दे रहें है जिसमें क्रिकेट, बैडमिंटन, कुश्ती, हॉकी, टेनिस और कई अन्य खेल महासंघ और खेल अकादमी इनके ग्राहक हैं। लॉन्च पर स्मार्ट ब्रांड्स प्रोडक्ट्स के सीईओ राज मखीजा ने कहा, “अब भारत में न्यूट्रास्यूटिकल और हेल्थ सप्लीमेंट्स के लिये एफएसएसएआई के नए नियमों के आयात में हमें गर्व और खुशी हैं कि भारत में आधिकारिक तौर पर हम मुसाशी ब्रांड के भागीदार बन रहे हैं। खेल पोषण के लिए भारत में एक बड़ा बाजार है और इसके जरिये हम भारतीय एथलीटों को अपने ओलंपिक सपनों को पूरा करने में मदद दे सकते हैं।”
श्रीजेश ने कहा, “मुझे खुशी है कि मुसाशी ने आखिरकार भारतीय बाजार में प्रवेश किया। उनके उत्पाद मेरी पहली पसंद रहे है और इससे मुझे अपने कई फिटनेस लक्ष्य हासिल करने में मदद मिली है। उन्होंने स्मार्ट ब्रांड्स के साथ हाथ मिलाया है जिससे उन्हें भारतीय बाजार में बेहतर पहुंच मिलेगी। मैं बहुत खुश हूं कि मुझे इस लॉन्च समारोह का हिस्सा बनाया गया।”
विटको हेल्थ और मुसाशी के सीईओ क्रेग कियेर्नी ने कहा,“हम ऑस्ट्रेलिया और न्यूजीलैंड दोनों में खेल पोषण बाजार के लगभग 30 फीसदी हिस्से के साथ सबसे बड़े प्रोटीन-आधारित खेल पोषण ब्रांड हैं। हम भारतीय बाजार में प्रवेश कर रहे हैं क्योंकि हम मानते हैं कि खेलों में भारत एक बढ़ता हुआ राष्ट्र है। हम ओलंपिक, राष्ट्रमंडल खेलों और अन्य कई खेल प्रतियोगिताओं के लिए भारतीय एथलीटों की तैयारियों में भूमिका निभाना चाहते हैं और भारत की खेल और फिटनेस की सफलता की कहानी को बढ़ाना चाहते हैं।” (sanjeevnitoday)

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ऑस्ट्रेलिया के स्पोर्ट्स न्यूट्रिशन मुसाशी ने भारत में रखा कदम

ऑस्ट्रेलिया के मशहूर स्पोर्ट्स न्यूट्रिशन मुसाशी ने भारत के विशाल खेल बाजार में अपनी मजबूत जगह बनाने के उद्देश्य के साथ दिग्गज भारतीय एथलीटों की उपस्थिति में गुरूवार को भारत में अपना कदम रख दिया। टोक्यो में 2020 में होने वाले ओलम्पिक खेलों में बस एक साल से भी कम का समय रह गया है और ऐसे समय में मुसाशी ने भारतीय बाजार उतरने की घोषणा की। राजधानी स्थित ऑस्ट्रेलियाई उच्चायोग में आयोजित एक कार्यक्रम में यह घोषणा की गयी। मुसाशी पिछले 30 वर्षों से अधिक समय से ऑस्ट्रेलिया और न्यूजीलैंड का नंबर एक स्पोर्ट्स न्यूट्रिशन ब्रांड है। इस अवसर भारतीय गोलकीपर पीआर श्रीजेश, ड्रैग फ्लिकर रुपिंदर पाल सिंह, हरमनप्रीत सिंह और हार्दिक, कुश्ती से अमित धनखड़, क्रिकेटर राहुल शर्मा और पूर्व हॉकी खिलाड़ी जुगराज सिंह तथा भारतीय जूनियर हॉकी टीम को विश्व चैंपियन बनाने वाले कोच हरेंद्र सिंह मौजूद थे।
इन खिलाड़ियों ने कहा, ‘‘हम मुसाशी और स्मार्ट ब्रांड्स के प्रति एकजुटता दिखाने के लिए यहां हैं। हम अपने करियर की शुरुआत से ही उनके उत्पादों का उपयोग कर रहे हैं और हमें अपने खेल को बेहतर बनाने में इनसे मदद मिली है।’’स्मार्ट ब्रांड्स प्रोडक्ट्स प्राइवेट लिमिटेड 2005 से भारतीय खेलों के विभिन्न क्षेत्रों को बढ़ावा दे रहें है जिसमें क्रिकेट, बैडमिंटन, कुश्ती, हॉकी, टेनिस और कई अन्य खेल महासंघ और खेल अकादमी इनके ग्राहक हैं। लॉन्च पर स्मार्ट ब्रांड्स प्रोडक्ट्स के सीईओ राज मखीजा ने कहा,‘‘अब भारत में न्यूट्रास्यूटिकल और हेल्थ सप्लीमेंट्स के लिये एफएसएसएआई के नए नियमों के आयात में हमें गर्व और खुशी हैं कि भारत में आधिकारिक तौर पर हम मुसाशी ब्रांड के भागीदार बन रहे हैं। खेल पोषण के लिए भारत में एक बड़ा बाजार है और इसके जरिये हम भारतीय एथलीटों को अपने ओलंपिक सपनों को पूरा करने में मदद दे सकते हैं।’’
श्रीजेश ने कहा, ‘‘मुझे खुशी है कि मुसाशी ने आखिरकार भारतीय बाजार में प्रवेश किया। उनके उत्पाद मेरी पहली पसंद रहे है और इससे मुझे अपने कई फिटनेस लक्ष्य हासिल करने में मदद मिली है। उन्होंने स्मार्ट ब्रांड्स के साथ हाथ मिलाया है जिससे उन्हें भारतीय बाजार में बेहतर पहुंच मिलेगी। मैं बहुत खुश हूं कि मुझे इस लॉन्च समारोह का हिस्सा बनाया गया।’’विटको हेल्थ और मुसाशी के सीईओ क्रेग कियेर्नी ने कहा,‘‘हम ऑस्ट्रेलिया और न्यूजीलैंड दोनों में खेल पोषण बाजार के लगभग 30 फीसदी हिस्से के साथ सबसे बड़े प्रोटीन-आधारित खेल पोषण ब्रांड हैं। हम भारतीय बाजार में प्रवेश कर रहे हैं क्योंकि हम मानते हैं कि खेलों में भारत एक बढ़ता हुआ राष्ट्र है। हम ओलंपिक, राष्ट्रमंडल खेलों और अन्य कई खेल प्रतियोगिताओं के लिए भारतीय एथलीटों की तैयारियों में भूमिका निभाना चाहते हैं और भारत की खेल और फिटनेस की सफलता की कहानी को बढ़ाना चाहते हैं।’’ (dabangdunia)

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Qualifying for Olympics is history, focus on challenges ahead: PR Sreejesh

New Delhi, Nov 14 (UNI) Ahead of the Tokyo Olympics next year, renowned goalkeeper of the Indian hockey team PR Sreejesh on Thursday said qualifying for the mega event is history now and the team is currently looking forward to the tougher challenges ahead.
While speaking at the launch of Australian nutrition brand 'Musashi' with its Indian partner Smart Brands, Sreejesh said, 'We are looking forward to face all the top teams in Olympics and by the time the event comes, each player will be having more experience, making it easy for them to cope up with pressure.
Talking about the key areas, which the Indian team was focusing on, the Arjuna Awardee said the team is trying to find a perfect combination between defence and forward, so that they can put the score-board pressure on opposition.
Apart from that, the team needs to rectify it's mistakes and sharpen the required skills, he noted.
Asked about the similarities between Hockey Pro League and Olympics, the celebrated goal-keeper said, 'It's almost like a replica of Olympics, as both have high-intensity matches. It can serve as a great practice session and learning curve, before the global sporting extravaganza in 2020.'
Talking about the team players, the famous Hockey player said that keeping the same core group is very important, as changing the team regularly created issues for the newcomers in understanding the strategies of coaches and nuance of the team.
Earlier, the eight-time Olympic gold medalists (Indian Hockey team) had booked their tickets for the 2020 Tokyo Olympics after thrashing Russia 7-1 (11-3 on aggregate) in the second game of the two-legged FIH Qualifiers, while the women's hockey team had edged out US 6-5, to qualify for the same spectacular event.
Athletes from various sports fields, including Rupinder Pal Singh, Harmanpreet Singh, Hardik, Jugraj Singh, Amit Dhankar and Rahul Sharma, graced the occasion.
Also present on the occasion were Raj Makhija, CEO of Smart Brands Products, Craig Kearney, CEO of Vitaco Health and Musashi and Mark Morley, Senior Trade Commissioner and John Madew, Senior Trade & Investment Commissioner & General Manager South Asia. (uniindia)

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Creating scoreboard pressure on rivals will be crucial during Olympics: Sreejesh

Ace hockey goalkeeper PR Sreejesh says creating scoreboard pressure will be key to India's campaign at the Olympics and improvement in this area is a must in lead up to the Tokyo Games.
India qualified for next year's Olympics after beating Russia 11-3 on aggregate in Bhubaneswar in the FIH Qualifiers earlier this month.
Sreejesh, regarded one of the best goalkeepers in the world, is expected to man the Indian goal in Tokyo.
"The Olympic qualifier is history now and we now need to look forward. In Olympics we are going to get high-intensity matches. We are looking forward to playing against all top teams," Sreejesh said.
"With just nine months left, we need to look at all areas -- penalty corner conversions, attack and defence. We will have to work on creating more scoreboard pressure on our opponents in Olympics," he added.
He also said that playing against top teams during the upcoming FIH Pro League will be an ideal preparation for India ahead of Olympics.
After opting out of maiden season last year, India will make its debut at the FIH Pro League against the Netherlands in a home fixture on January 18 and 19.
India will host their first six matches. After facing the Dutch, they will take on Belgium on February 8-9 followed by matches against defending champions and world No. 1 Australia on February 22-23.
"Pro League is replica of the Olympics according to me. Every match will be intense, every match will be of Olympic standard. In Pro League we will get the opportunity to handle pressure against top teams which will be beneficial for us in the Olympics," Sreejesh said during the launch of leading Australian performance nutrition brand Musashi here through their Indian partner Smart Brands. (TOI)

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Creating scoreboard pressure on rivals will be crucial during Olympics: Sreejesh

Ace hockey goalkeeper PR Sreejesh says creating scoreboard pressure will be key to India''s campaign at the Olympics and improvement in this area is a must in lead up to the Tokyo Games.
India qualified for next year''s Olympics after beating Russia 11-3 on aggregate in Bhubaneswar in the FIH Qualifiers earlier this month.
Sreejesh, regarded one of the best goalkeepers in the world, is expected to man the Indian goal in Tokyo.
"The Olympic qualifier is history now and we now need to look forward. In Olympics we are going to get high-intensity matches. We are looking forward to playing against all top teams," Sreejesh said.
"With just nine months left, we need to look at all areas -- penalty corner conversions, attack and defence. We will have to work on creating more scoreboard pressure on our opponents in Olympics," he added.
He also said that playing against top teams during the upcoming FIH Pro League will be an ideal preparation for India ahead of Olympics.
After opting out of maiden season last year, India will make its debut at the FIH Pro League against the Netherlands in a home fixture on January 18 and 19.
India will host their first six matches. After facing the Dutch, they will take on Belgium on February 8-9 followed by matches against defending champions and world No. 1 Australia on February 22-23.
"Pro League is replica of the Olympics according to me. Every match will be intense, every match will be of Olympic standard. In Pro League we will get the opportunity to handle pressure against top teams which will be beneficial for us in the Olympics," Sreejesh said during the launch of leading Australian performance nutrition brand Musashi here through their Indian partner Smart Brands. (outlookindia)

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Creating scoreboard pressure on rivals will be crucial during Olympics: Sreejesh

Ace hockey goalkeeper PR Sreejesh says creating scoreboard pressure will be key to India's campaign at the Olympics and improvement in this area is a must in lead up to the Tokyo Games. India qualified for next year's Olympics after beating Russia 11-3 on aggregate in Bhubaneswar in the FIH Qualifiers earlier this month.
Sreejesh, regarded one of the best goalkeepers in the world, is expected to man the Indian goal in Tokyo. "The Olympic qualifier is history now and we now need to look forward. In Olympics we are going to get high-intensity matches. We are looking forward to playing against all top teams," Sreejesh said.
"With just nine months left, we need to look at all areas -- penalty corner conversions, attack and defence. We will have to work on creating more scoreboard pressure on our opponents in Olympics," he added. He also said that playing against top teams during the upcoming FIH Pro League will be an ideal preparation for India ahead of Olympics.
After opting out of maiden season last year, India will make its debut at the FIH Pro League against the Netherlands in a home fixture on January 18 and 19. India will host their first six matches. After facing the Dutch, they will take on Belgium on February 8-9 followed by matches against defending champions and world No. 1 Australia on February 22-23.
"Pro League is replica of the Olympics according to me. Every match will be intense, every match will be of Olympic standard. In Pro League we will get the opportunity to handle pressure against top teams which will be beneficial for us in the Olympics," Sreejesh said during the launch of leading Australian performance nutrition brand Musashi here through their Indian partner Smart Brands. Nine teams, both and men women, will part of the league. (devdiscourse)

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What does the Indian cricket team drink? Don’t tell regulator

When the Indian cricket team travels to Zimbabwe next month, they will not be carrying any nutrition supplements — instead, they will obtain their supplies from South Africa. Even for the Test series that started in Dhaka on Wednesday, the team received their hydration and recovery supplements directly from Australia.
Energy drinks banned but only on paper, not on shelf
It’s an inconvenience that they’ve got used to over the last couple of years because of the complex process involved in importing these supplements back home.
But, at a time when the controversy over lead content in samples of Maggi Noodles has shone the spotlight on food safety standards, it also exposes the massive disconnect between India’s food regulatory body and the market — authorities have no clue about what the country’s elite sports stars are consuming.
According to Raj Makhija, CEO of Smart Nutrition, whose clientele includes the who’s who of India’s sporting fraternity, the problem is the authorities’ “lack of knowledge and awareness” regarding nutrition supplements and their absence in the Food Safety and Standards (FSS) Act.
“I have been waiting for five-six years for the Indian government to make some laws for the import of nutritional supplements but to no avail. They haven’t even included a separate chapter on these supplements or on sports nutrition in their Act. So, ever since the problems in terms of importing high-end products became acute two years ago, we’ve started sending them across outside of India,” Makhija told
It’s not just the cricket team. Later this week, Makhija will co-ordinate a shipment of such products for the Indian hockey team, which will be in Belgium for the Hockey World League semifinal.
Makhija caters to over 3,000 athletes in the country, including badminton superstars Saina Nehwal and P Kashyap, and Olympic medallist wrestler Yogeshwar Dutt. His clientele list also has IPL franchises.
These are products that have cleared the norms laid out by WADA, the world anti-doping agency, and used by top sportspersons across the world.
Take the case of the Indian cricket team. A letter from the team management to BCCI, accessed by The Indian Express, lists four products — Viper Active, Viper Boost Hydration, Promax Protein Bars and Cyclone Protein Powder — that are mainly supplements to aid hydration and recovery, and made by UK-based MaxiNutrition, which is owned by GlaxoSmithKline (GSK).
Dr Sandhya Kabra, director (QC TESTED & TRUSTED), Food Safety and Standards Authority of India (FSSAI), said that the four products were “not risk assessed by FSSAI”.
Confirming the list, Ramji Srinivasan, the team’s former trainer, told The Indian Express. “Raj has been providing supplements and nutritional advice for the Indian team since 2006.”
Makhija says he took the decision to stop importing his products to India after facing a number of obstacles, ranging from opaque clearance procedures to long delays.
”As soon as a product lands, the Customs officials would say, ‘Ok, get an NOC from the FSSAI’. But the FSSAI doesn’t have a chapter or procedure for importing food or nutrition supplements. So they wouldn’t give an NOC. Then I would go back to Customs and they would say, ‘If they don’t give an NOC, we won’t release the shipment’,” he said.
Makhija said that the FSSAI finally introduced a clause that ensured that shipments didn’t remain stuck in transit.
“This clause called for me to produce an affidavit undertaking, in which I should confirm that my products were only for the consumption of athletes, or say IPL teams, for a period of time and not on sale for the general public. And also that the extra stuff would either be consumed in entirety or sent back,” he said.
This affidavit, he added, allowed him to at least release a portion of his shipment even though the process would take six-seven days, at times even more.
“They were being held back in high temperatures of 40-45 degrees C, and 99 per cent of our ports do not have climate-controlled holding cells. Our products are sensitive to anything over 35 degrees C. You can imagine my duress. So I decided I’m better off coordinating shipments and couriers overseas than having to go through this ordeal,” he said, adding that the issue is now being tackled in various courts, including the Supreme Court.
When contacted, a GSK Consumer Healthcare spokesperson in India told The Indian Express, “GSK Consumer Healthcare does not manufacture, import or market these products in India”. “We have not applied for any product approvals for these products because we do not manufacture or import them,” a source said.
Yudhvir Singh Malik, CEO, FSSAI, said nutritional supplements were brought in the category of food by the FSS Act of 2006. “So, many of the supplement companies which earlier had to go through the more stringent regulatory mechanism for drug regulatory approval now go through us, and there are problems,” he said.
“Packaged, ready-to-eat sports supplements, including energy drinks, bars and powders, is emerging as a huge area that has gone largely unmonitored. According to the FSS act, only companies who are manufacturing and importing food products to India are mandated to apply for product approvals; if somebody is buying them for personal consumption it is not our concern. But if it is being marketed in any way, anybody who part of the supply chain is in violation of law,” said Malik.
Sources in the product approval section of FSSAI said that food supplements, including vitamin, mineral, protein and carbohydrate-based products, constituted the “bulk” of applications that they have received. (INDIAN EXPRESS)

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Games sportspersons, nutritionists play

WHEN the Indian cricket team travels to Zimbabwe next month, its members will not be carrying any nutrition supplements — instead, they will obtain their supplies from South Africa. Even for the Test series that started in Dhaka on Wednesday, the players received their hydration and recovery supplements directly from Australia.
It’s an inconvenience that they’ve got used to over the last couple of years because of the complex process involved in importing these supplements back home.
But at a time the controversy over lead content in samples of Maggi Noodles has shone the spotlight on food safety standards, it also exposes the massive disconnect between the food regulatory body and the market — the authority has no clue about what the country’s sports stars are consuming.
According to Raj Makhija, CEO of Smart Nutrition, whose clientele includes the who’s who of India’s sporting fraternity, the problem is the authorities’ “lack of knowledge and awareness” regarding nutrition supplements and their absence in the Food Safety and Standards (FSS) Act.
“I’ve been waiting for five-six years for the Indian government to make some laws for the import of nutritional supplements but to no avail. They haven’t even included a separate chapter on these supplements or on sports nutrition in their Act. So, ever since the problems in terms of importing high-end products became acute two years ago, we’ve started sending them across outside of India,” Makhija told The Indian Express.
It’s not just the cricket team. Later this week, Makhija will coordinate a shipment of such products for the Indian hockey team, which will be in Belgium for the Hockey World League semifinal.
Makhija’s clients include badminton superstars Saina Nehwal and P Kashyap, apart from Olympic medallist wrestler Yogeshwar Dutt. In all, Makhija says, he caters to over 3,000 elite athletes in the country, including a number of franchises in the IPL.
These are products that have cleared the norms laid out by WADA, the world governing body on doping norms, have been declared free of all banned substances and used by top sportspersons across the world.
Take the case of the Indian cricket team. A letter from the team management to BCCI, accessed by The Indian Express, lists four products — Viper Active, Viper Boost Hydration, Promax Protein Bars and Cyclone Protein Powder — that are mainly supplements to aid hydration and recovery, and made by UK-based MaxiNutrition, which is owned by GlaxoSmithKline (GSK).
Confirming the list, Ramji Srinivasan, the team’s former trainer, told The Indian Express: “Raj has been providing supplements and nutritional advice for the Indian team since 2006. We were totally reliant on him in these matters.”
Makhija says he took the decision to stop importing his products into India after facing unyielding obstacles, ranging from opaque clearance procedures and ceaseless delays.
“As soon as a product landed, the customs officials would say, ‘OK, get an NOC from the FSSAI.’ But the FSSAI doesn’t have a chapter or procedure for importing food or nutrition supplements. So they wouldn’t give an NOC. Then I would go back to customs and they would say, ‘If they don’t give a NOC, we won’t release the shipment’,” he said.
Makhija said that the FSSAI finally introduced a clause that ensured that shipments didn’t remain stuck in transit.
“This clause called for me to produce an affidavit undertaking, in which I confirm that my products were only for the consumption of athletes, or say the IPL teams, for a period of time and not on sale for the general public. And also that the extra stuff would either be sent back or consumed in entirety,” he said.
This affidavit, he added, allowed him to at least release a portion of his shipment even though the process would take six to seven days, at times even more.
“They were being held back in high temperatures of 40-45 degrees C and 99% of our ports do not have climate-controlled holding cells. Our products are all sensitive to anything over 35 degrees C. You can imagine my duress. So I decided I’m better off coordinating shipments and couriers overseas than having to go through this ordeal,” he said, adding that the issue is now being tackled in various courts, including the Supreme Court.
When contacted, Food Safety and Standards Authority of India (FSSAI) officials said none of the products listed by the Indian team were on their radar because GSK has never applied for product approvals for them.
Yudhvir Singh Malik, CEO, FSSAI, said nutritional supplements were brought in the category of food by the FSS Act of 2006. “So many of the supplement companies which earlier had to go through the more stringent regulatory mechanism for drug regulatory approval now go through us, and there are problems,” he said.
“Packaged, ready-to-eat sports supplements, including energy drinks, bars and powders, is emerging as a huge area that has gone largely unmonitored. According to the FSS act, only companies that are manufacturing and importing food products to India are mandated to apply for product approvals; if somebody is buying for personal consumption it is not our concern. But if it is being marketed in any way, anybody who part of the supply chain is in violation of law, including manufacturers and distributors,” said Malik.
When contacted, a GSK Consumer Healthcare spokesperson in India told the The Indian Express, “GSK Consumer Healthcare does not manufacture, import or market these products in India.”
“We have not applied for any product approvals for these products because we do not manufacture or import them,” a source said.
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Smart Nutrition for cricketers, athletes

The paradigm shift in the way Indian athletes are honed for the biggest stage is evident to the fact that they are exposed to better nutritional supplements and training, a primary reason for their better stamina in their fields.
New Delhi: The paradigm shift in the way Indian athletes are honed for the biggest stage is evident to the fact that they are exposed to better nutritional supplements and training, a primary reason for their better stamina in their fields.
Taking a leaf out of that book, a number of IPL teams have tied-up with the sports nutrition company - Smart Nutrition - for providing the world’s best cricketers with the required nutrients that is needed to keep them in prime fitness condition.
The tie-up with one of India’s leading sports nutrition company to supply the supplements to BCCI, IPL teams has set the new mark of fitter athletes, a trend that is sure to permeate to the younger masses. The patented products will help the players gain manifolds through very high quality, safe and tested products.
Talking about his effort to get the best products to the Indian sportspersons, Raj Makhija, CEO of Smart Nutrition, said that they would continue with the right approach and they had also helped set academies to nurture better sportspersons in the country.
It’s not just cricketers but an array of other sportspersons and celebrities who have also adopted this new lifestyle including CWG medallist Babita.(ZEE NEWS)

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European sports nutrition market leader, Maximuscle, to enter India with Smart Nutrition

New Delhi: Maxinutrition, the parent company ofMaximuscle – the UK and Europe’s leading sports nutrition company, has signed a distribution agreement for Maximuscle products in India with Smart Nutrition a unit of SMARTBRANDS PVT LTD .Smart Nutrition, an importer, wholesaler and distributor of health food supplements and wellness products in India, is a unit of SMARTBRANDS PVT LTD. The Indian market especially the protein based sports nutrition products have grown significantly in recent years. Smart Nutrition is key player in this category in India. The distribution is through organized retail chains such as Religare Wellness, Planet Sports, Decathlon store, Wellness and Pharmacy chains.In Addition, Smart Nutrition is official supplier to many sports academies across India and Smart Nutrition products are used by many sports teams and Athletes across India including the Indian Cricket team, IPL teams, Hockey team and other sports teams.
An expert for the last 15 years, in delivering optimum performance nutrition backed by wealth of science and research, Maxinutrition products are the most rigorously drug-free tested products in the market. Maximuscle is the trusted sports nutrition brand for thousands of elite athletes and professional sports teams, and hundreds of thousands of gym-goers helping to maximize performance potential. Raj Makhija, CEO, Smart Nutrition, quotes Smart Nutrition’s core focus is on carving a niche for world class health supplements in Indian Market. We try and get the best products for our health conscious customers. Maxinutrition is the Europe’s # 1 brand and because of its safety and products range its perfect for Indian sports and Fitness consumers. Maximuscle target consumers who are focused on gaining muscle and increasing strength and power with a range of powder, capsule and bar products, including award winning Cyclone®, Progain®, Promax®, Promax Diet® and Creatamax® Extreme. Maxinutrition also offer a unique range of energy & recovery products under their Maxifuel brand which have been designed to help people beat their best during exercise – whether they’re an elite athlete or a fitness junkie. Maxifuel compromises three sports nutrition systems to increase focus, boost energy and stimulate recovery. Daniel Dear, International Sales Manager, Maxinutrition says –expansion in the Asian region is core to our international development strategy with India being a strategic priority market for Maxinutrition. Partnering with Smart Brands and Smart Nutrition in India... has a great opportunity for our brand to reach the growing segment of Indian consumers that are interested in leading a healthy lifestyle based around fitness and exercise. Best selling products from the Maximuscle and Maxifuel ranges, will initially be available from Religare Wellness Stores, Planet Sports, Gyms/Fitness centres and other Wellness/health stores across India.(APN NEWS)

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Maxinutrition to enter Indian market

Maxinutrition is set to launch its products in India. The company has signed a distribution agreement with Smart Nutrition, an importer, wholesaler and distributor of health food supplements and wellness products in India.
Maxinutrition, a parent company Maximuscle—the European sports nutrition supplier, is set to launch its products in India.
The company has signed a distribution agreement with Smart Nutrition, an importer, wholesaler and distributor of health food supplements and wellness products in India.
Smart Nutrition CEO Raj Makhija said that Smart Nutrition's core focus is on carving a niche for world class health supplements in the Indian market. "Maxinutrition is Europe's number one brand and because of its safety and products range it is perfect for Indian sports and fitness consumers," Makhija added.
Smart Nutrition, a unit of Med Source health care, is a supplier of protein-based sports nutrition products throughout India. It distributes through organized retail chains such as Religare Wellness, Planet Sports, Decathlon store.
Maximuscle, which focuses on products that help gain muscle and increase strength and power, has a range of powder, capsule and bar products.(NEW HOPE NETWORK)

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What does the Indian cricket team drink?

Most athletes have the same schedule. Train. hit the gym, grab a protein shake, repeat. However for Indian athletes, one vital part of their training regime is missing. "Grab a protein shake" is not so easy. They have to obtain their nutritional supplements from foreign countries.
According to the Indian Express, prior to the one-off Test against Bangladesh, the Indian cricket team had to receive their hydration and recovery supplements directly from Australia. And their not the only ones doing so. According to the same report, the Indian Hockey Team who will play their Hockey World League semi-final against Belgium will also get their supplements from abroad.
Raj Makhija, CEO of Smart Nutrition, caters to India's elite athletes, including badminton superstars Saina Nehwal and P Kashyap, and Olympic medallist wrestler Yogeshwar Dutt. The Food Safety and Standards (FSS) Act doesn't have a procedure for importing food or nutrition supplements and have not conducted a risk assessment of the products, making it extremely difficult to import them into India despite being cleared by WADA, the world anti-doping agency. Instead of going through a lengthy back-and-forth between custom officials and the FSSAI, athletes chose to coordinate shipment and delivery at international locations. Well, maybe the FSSAI need to update their obsolete procedures. (FIRST POST)

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Testimonial

testimonial

PR Sreejesh, Harmanpreet Singh,Hardik, Jugraj Singh and Amit Dhankar
(Athletes)

all of them extended their seal of approval saying “We are here to show solidarity to Musashi and Smart Brands. We have been using their products since the beginning of our career and has helped us improve our game throughout the years.”

testimonial

PRSreejesh
(goalkeeper of Hockey India Men’s team)

“I am glad that Musashi has finally entered the Indian market. Their products has been my first choice and have helped me achieve many of my fitness goals. They have joined hands with our trusted Smart Brands and smartnutrition who have been #fuellingindiansport for past 10 years, which gives them a better reach in the Indian market. I am very happy that I got to be a part of this launch ceremony.”

testimonial

Rupinder Pal Singh
(Indian Hockey Player)

“Thanks Raj bhai for fuelling the hockey team and always providing us with trusted sports nutrition. We look forward to using Musashi from Smart Brands and Smart Nutrition for the Olympics"

testimonial

Harmanpreet Singh
(Indian Hockey Player)

“Thanks Raj sir and Smart Brands and we are here to show our support for informed sport sports nutrition and Musashi in India”

testimonial

Hardik Rai
(Indian Hockey Player)

“This is a great progress for Indian athletes to have access to informed sport sports nutrition in India and through our trusted Smart Brands and Smart Nutrition”

testimonial

Jugraj Singh
(Indian Hockey Player)

“Thanks Raj bhai, we are here to support you Smart Brands Smart Nutrition on this offiicial launch with Musashi and wish you more success in future to fuel all Indian Athletes"

testimonial

Rahul Sharma
(Cricketer)

“I am here to show my solidarity and support to Raj sir and Smart Nutrition for always supporting us Indian athletes and providing us with tested informed sport approved sports nutrition in the need of the hour, I wish Smart Brands team and Raj bhai all the success with Musashi in India"

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Sanju Samson
(Cricketer)

“Thanks to SmartNutrition for always keeping me fuelled and the tested sports nutrition for my sport. Wish Smart Brands all the luck with this Launch”,

testimonial

Sudharshan
(Coach BCCI)

“We only trust Raj and Smart Brands, Smart Nutrition, he has been fuelling the cicket teams and all Indian athletes for past 10 years with the tested approved sports nutrition and helping us progress”

testimonial

Harendra Singh
(Former Hockey Coach)

“Raj is the true Hero behind the scenes, his hard work, determination and fuelling the Indian hockey team with the best trusted and informed sport sports nutrition with selflessness, He is the true unspoken hero of the past 10 years of our success”

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Dr Barman
(Father of Prayas Ray Barman, youngest IPL debut cricket player )

“Thanks Raj and Smart Brands you have been my support and your help, sports nutrition, guidance fuelling Prayas is to be commended. I am here to show my support and wish you all the success for all your ventures”

testimonial

Amit Dhandkar
(Asia Gold Medalist Wrestling)

“I am happy to show my support for Raj bhai and Smart Brands, Smart Nutrition they have been fueling all sports for last 10 years with trust and commitment"